BBA in Esports | Event & Social Media Marketing Intern at GroundUp
I am a final-year BBA student in Esports at Kajaani University of Applied Sciences (KAMK), and I am currently gaining hands-on experience at GroundUp in event management and social media marketing. In addition to my internship, I am developing skills in digital marketing and SEO, which help me improve content visibility and engage audiences more effectively. Moreover, working on both my internship and academic projects allows me to apply what I learn in practice. As a result, I am building a strong foundation in practical marketing and business skills while preparing for future professional opportunities.
From Classroom to Career
Demonstrating practical marketing, social media, and event management skills through academic and internship milestones.
Academic Projects & Coursework
By working on university projects and presentations, I have applied marketing and business concepts to practical tasks. In addition, I have learned how to work well in teams. Moreover, this experience has helped me improve my planning and problem-solving skills. As a result, I am more confident in handling real-world business challenges.
Marketing Internship
Currently, I am gaining hands-on experience at GroundUp in social media management, content creation, and marketing tasks. In addition, I support performance tracking and help with campaign planning. Moreover, this work allows me to apply my marketing knowledge in practice. As a result, I am improving my skills and gaining confidence in real-world marketing tasks.
Skills and Tools
Through my internship at GroundUp and university projects, I have learned skills in marketing, social media, content creation, and analytics. In addition, I have applied these skills to practical tasks. As a result, I am gaining hands-on experience and building confidence in real-world marketing work.
A Glimpse into Practical Experience
I am currently interning at GroundUp, gaining experience in social media and marketing tasks. In addition, I help organize documents and coordinate content. This work allows me to contribute effectively and improve my skills.
1. Learning, contributing, and taking initiative in a collaborative environment
2.Developing and overseeing social media content, with a focus on LinkedIn management
3.Assisting with marketing tasks and supporting ongoing projects
4.Monitoring performance metrics and analyzing results
5.Organizing and managing documents using relevant tools
6.Following brand guidelines and maintaining consistent messaging
Skills in Action
Digital Marketing & Social Media
- Drafting and scheduling posts on LinkedIn and other platforms
- Assisting in content planning, campaign coordination, and promotions
- Ensuring messaging aligns with the company’s voice and branding
- Supporting marketing initiatives and online engagement efforts
SEO & Analytics
- Learning basic SEO strategies to improve content visibility
- Observing audience interactions and engagement trends
- Reviewing performance metrics to suggest improvements
- Applying insights from past campaigns to guide planning
Organization & Productivity Tools
- Managing documents, files, and project resources efficiently
- Using Microsoft Word, PowerPoint, and Excel for planning and reporting
- Coordinating tasks to support team projects and workflow
- Familiarity with digital platforms and content management tools
